Wednesday, July 11, 2018

Taxify introduces low-cost category in Tanzania


Dar es Salaam. Taxify, Europe’s and Africa’s fast-growing ride hailing platform has launched its low-cost category in Tanzania as it seeks to expand riders’ options and allow more drivers.

The new category dubbed Taxify Bomba which was launched in Dar es Salaam yesterday covers 4-seater cars with less than 1300cc engines.

Due to lower fuel consumption of the cars, the fares will also be lower as the drivers incur lower operating cost, the company said in a statement yesterday.

Taxify operations manager for Tanzania Remmy Eseka said; “We have recognised that as our customer base expands, they grow accustomed to using the ride hailing service.

“People are now moving to a point where they want more options on how they can get around the city. There is also a rising number of drivers who want to use smaller engine capacity vehicles. This category serves the needs of both the drivers and riders.”

The Taxify option launches at a 30 per cent off discounted price and the minimum fare will be Sh2,000.

“The pricing for this category has been developed carefully so as to appeal to riders desiring a more affordable way to move around as well as driver-partners who would like to gain access to more earnings. Drivers will be able to take more trips with this new category,” he explained.

The category comes a few months after the launch of Taxify Bajaji (Bajaji ride hailing option) and Taxify XL (six seater vehicles) all operating in the city of Dar es Salaam in Tanzania.