Mothers urged to embrace mental health support and financial literacy for stronger families

Chief Executive Officer of Mama Connect, Diana Ayo, passionately addressed women during Sunday’s Women’s Day celebrations.

What you need to know:

  • According to Mama Connect Chief Executive Officer Ms Diana Ayo, the platform has been established to ensure women gain access to practical knowledge on economic empowerment and mental wellbeing, which she said are critical for personal and family development.

Dar es Salaam. Mothers have been urged to prioritise mental health and financial literacy as key pillars for building stable and resilient families, with stakeholders warning that financial strain and emotional pressure can significantly weaken the family foundation if not properly addressed.

According to stakeholders, the pressures of daily responsibilities, when combined with financial difficulties and unmanaged mental health challenges, can have a direct impact on household stability and overall family wellbeing.

The remarks were made on May 10, 2026, during the launch of Mama Connect in Dar es Salaam, an initiative introduced as part of International Women’s Day celebrations to empower women through financial education and mental health awareness.

According to Mama Connect Chief Executive Officer Ms Diana Ayo, the platform has been established to ensure women gain access to practical knowledge on economic empowerment and mental wellbeing, which she said are critical for personal and family development.

“Without these two important aspects, it becomes difficult for a mother to thrive fully in different areas of life,” she said.

Ms Ayo said the organisation is preparing to roll out a series of programmes aimed at improving women’s economic status and overall wellbeing, particularly for those facing multiple social and financial challenges.

“Many women are facing different struggles, and through this initiative we want to uplift and support more women,” she said.

She further revealed that Mama Connect is set to launch a nationwide campaign dubbed My Mind, My Economy, aimed at expanding outreach to mothers across the country.

“Our responsibility is to ensure families are reached and to support mothers facing mental health challenges so they can overcome the difficulties they are experiencing,” she said.

According to Ms Magdalena Gisse, women should embrace support systems rather than shoulder all responsibilities alone, noting that shared responsibility within families strengthens relationships and wellbeing.

“As women, we do not have to do everything by ourselves,” she said.

“As mothers, we always want to help others, but it is also very important to ask for support from your partner. We should be able to accept support.”

Meanwhile, according to Maisha Magic Bongo Head Ms Evelyn Byaruhanga, women were urged to recognise and appreciate the people who support them in their daily lives, stressing that family and community support systems play a vital role in strengthening households.

“It does not matter whether it is your husband, sibling or domestic worker, because all these people contribute to helping women stand strong,” she said.

“People who support us deserve to be appreciated and shown love because development should be built together,” she added.

Stakeholders emphasised that strengthening mental health awareness alongside financial literacy can play a significant role in improving household stability and reducing stress-related challenges faced by mothers.