Dar es Salaam. The government of Tanzania is stepping up efforts to position the country as a leading destination for Meetings, Incentives, Conferences and Exhibitions (MICE) tourism, in a bid to grow the economy, create jobs and attract international investment.
Speaking at the MICE Stakeholders’ Forum on Thursday, Tanzania Tourist Board (TTB) director of marketing, Mr Ernest Mwamaja – representing the Permanent Secretary in the Ministry of Natural Resources and Tourism – reaffirmed the government’s commitment to developing MICE as a priority tourism segment.
