Friday, September 1, 2017

Swahili Fashion Week launches designer contest

Mustafa Hassanali founder of SFW

Mustafa Hassanali founder of SFW 

Dar es Salaam.The date for this year’s Swahili Fashion Week has been set for December as the extravaganza looks forward to celebrate a decade in fashion and design.

To kick off the proceedings SFW has kicked off the search for up and coming designer of the year under the platform of Washington Benbella Emerging Designer Competition.

According to founder Mustapha Hassanali the contest provides a platform for young designers to showcase their ability in the best way possible.

“We are very excited to celebrate the 10 years of SFW Washington Benbella Emerging Designer Competition, We are eye witnesses of the huge and tremendous success of the past emerging designer winners since we are passionate of raising fashion stars,” he said.

He added: We feel so honored to commence this competition. We expect more than innovative ideas in marking 10 years of SFW existence and everything should be glamour at that” According to Hassanali the quality and breadth of the designs seen each year continues to surprise and amaze the audience.

“We strive to discover new talents and take their career to global level. We urge young designers to take this opportunity seriously by submitting their best designs which will give them room among the selected in the top 10 finalists”.

Swahili Fashion Week was founded in 2007 by Mustapha Hassanali and since then it has grown to become one of the leading fashion extravaganza in Africa.