StarTimes goes for more sports programmes

Monday August 31 2015

StarTimes Group Vice President, Michael Dearham

StarTimes Group Vice President, Michael Dearham (left), the firm’s Tanzania Chief Executive Officer, Lanfang Liao (right) and actress Jokate Mwegelo during the launching of Mashariki Max show at Serena Hotel in Dar es Salaam at the weekend. PHOTO | CORRESPONDENT 

By The Citizen reporter

Dar es Salaam. StarTimes has said that it will improve local content by introducing several new Swahili entertaining sports programmes.

The pay-per-view TV operators have said that they will also look for more opportunities to invest in sports developments , especially football.

“Apart from putting a lot of efforts in improving the local content, we are also looking for opportunities so that we can invest in sports development, for example offering sponsorship to more than two football teams in the country,” said StarTimes Group Vice President, Michael Dearham.

He said that the viewers will have the opportunity to enjoy lots of sports contents as Startimes is now showcasing among World renowned football leagues, Germany’s Bundesliga’ and Italian League ‘Serie A” which are brought Live and Exclusive by StarTimes Sports Channels.

“We are very delighted to see that our customers can enjoy more contents like Mashariki Max, Bundesliga and Serie A”. “StarTimes has a promising future and our customers should expect for more thrilling contents in the near future in our platform,” he concluded. Among other new programmes to be introduced is known as “ Mashariki Max”, which is set to be aired on Saturdays.

It will be hosted by a former multi-talented Miss Tanzania, movie star, actress, model and a singer, Jokate Mwegelo.

Designed to showcasing the rich East African Life Style and culture, the Mashariki Max show will go on air at 6:30pm, as it will be available on StarTimes ST Swahili channel.