Josephine Christopher is a senior business journalist for The Citizen and Mwananchi newspapers
Mwananchi Communications Limitted
Dar es Salaam. Tanzania has edged into the world’s top 40 markets for advertising campaigns targeting Generation Z, a ranking that underscores the nation’s budding digital economy and the scramble among brands to tap a youth demographic poised to unleash $800 billion in continental spending power next year.
A fresh study by ad-tech firm Eskimi, which sifted through more than 81,000 global display ad campaigns, places Tanzania at 34th overall for the breadth of Gen Z-focused efforts.
