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Boss speaking to his staff, so-and-so? No! He’s speaking to a member of his staff

By  Abdi Sultani

On Page 13 of the Friday, May 3 edition of the tabloid associated with this columnist, there’s an advert penned thus: ‘Dar es salaam (sic!) SHOWS love to Serengeti and Diamond LAST WEEKEND.’

The advertiser must have overrated himself and disregarded the role of proofreaders, and I bet that’s why we’ve in the headline a lower cased “s” instead a capped one in “Salaam”—Dar es Salaam.

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