The media is often called the “Fourth Estate,” tasked with holding power to account. Yet behind every headline, breaking story, or editorial choice lies a hard truth: media is also a business. Like any business, it must generate revenue to survive. This dual role as guardian of truth and commercial entity has created one of the most pressing dilemmas in journalism today: how to balance revenue needs with editorial integrity.
Globally, the decline of traditional print has pushed news organisations to rely more heavily on advertising, sponsorships, and partnerships.
