Language is a people’s property, and the people have the freedom to use it the way they like. Which is why, those amongst us who consider themselves puritans, are have simply sit back, shut up gnash their teeth as language owners speak in “reckless manner”.
But that’s being casual, something that cannot be acceptable if you’re a professional working for, say, mainstream media. Or, if you’re a classroom teacher. When you aren’t just a man on the street, you must adhere to what’s standard.