Zanzibar. Digital financial services provider Mixx, in partnership with Hisense, has officially launched its “Kila Muamala ni Bao la Ushindi” campaign in Zanzibar, extending the initiative to the Isles following its recent national launch in Dar es Salaam.
Speaking during the launch event, Mixx Chief Executive Officer, Angelica Pesha, said the campaign comes at a time when excitement for the FIFA World Cup is steadily building among Tanzanians, many of whom are passionate football fans.
“Football has a unique ability to bring people together.
As we approach the World Cup, we saw this as the perfect opportunity to celebrate with our customers by giving them a chance to win life-changing prizes,” said Pesha.
She added that the campaign is also designed to encourage greater adoption of digital financial services while rewarding customers through a range of prizes throughout the campaign period.
“Every transaction has the potential to become the beginning of a major win for our customers in Zanzibar and across Tanzania,” she said.
Under the campaign, Mixx will award Sh1 million in cash every day, alongside a variety of Hisense electronic products, including 55-inch televisions, PartyBox speakers and double-door refrigerators.
As part of the grand prizes, five winners will receive a fully sponsored trip to Mexico to experience FIFA World Cup matches live, while one lucky winner in the final draw will walk away with Sh50 million.
On her part, Tahera Karim, Chief Operating Officer of Mars Communications Ltd (the official distributors of Hisense products in Tanzania), said the partnership aims to deliver greater value to Tanzanians through access to modern technology and exciting rewards.
“We are delighted to partner with Mixx on a campaign that gives Tanzanians the opportunity to win valuable prizes while using financial services that they rely on daily.
Through Hisense, we are offering innovative technology products that enhance everyday living, and we believe this campaign will resonate with many people in Zanzibar and across the country,” she said.
According to Mixx, the two-month campaign is open to all Tanzanians who use a range of Mixx services, including Mixx to Mixx money transfers, merchant payments through Lipa kwa Simu, bill payments, sports betting transactions, investments through the Dar es Salaam Stock Exchange (DSE), and transactions conducted via the Mixx Super App.
Financial sector stakeholders note that campaigns of this nature play an important role in accelerating the adoption of digital financial services, particularly among small business owners and individuals who rely on mobile financial solutions for their daily activities.
Mixx said it will continue investing in innovative digital solutions that make transactions safer, simpler and more affordable for Tanzanians, while the campaign provides an additional incentive for customers to embrace digital finance.
For Zanzibar residents, the campaign presents a new opportunity to win through everyday transactions while adding to the growing excitement surrounding the FIFA World Cup among thousands of Mixx users across the Isles.
