CFAO, Stanbic join forces to empower female entrepreneurs

CFAO Mobility Tanzania’s director of sales and marketing, Tharaia Ahmed, speaks during the women’s empowerment session at Stanbic Biashara Incubator recently.  PHOTO | COURTESY



What you need to know:

  • The event, held in Dar es Salaam, brought together accomplished women from diverse sectors to share their success stories and provide invaluable mentorship to enthusiastic participants.

Dar es Salaam. In celebration of International Women’s Day, CFAO Mobility Tanzania and Stanbic Biashara Incubator joined forces to host a significant event aimed at empowering female entrepreneurs and business owners.

The event, held in Dar es Salaam, brought together accomplished women from diverse sectors to share their success stories and provide invaluable mentorship to enthusiastic participants.
The goal was to inspire and uplift the beneficiaries of the Stanbic Biashara Incubator.


Speaking at the event, a prominent business leader, Anabahati Mlay, stressed the importance of women setting clear goals, acquiring leadership skills, and focusing on personal development.


“Entrepreneurs need to stay informed about business and marketing trends, fostering creativity, innovation, and diligent research,” said Ms Mlay.


She also highlighted the significance of adaptability, growth, and the fulfilment that comes from empowering others.


The executive director and founder, Naishiye Laizer, shared her inspirational journey of overcoming cultural barriers and emphasised the importance of time management, planning, and an unwavering commitment to business.


Ms Laizer also addressed the need to combat gender-based violence (GBV) and urged women to build confidence while rejecting such acts in marriages and relationships.


Farha Mohamed from Stanbic Bank Tanzania provided insider tips, stressing the need for female entrepreneurs to formalise their businesses, separate personal and business finances, and embrace authenticity. She also advised having a continuation plan in place for sustained business success.


Aneth Gerana, a deaf woman and advocate for women with disabilities through her organisation FUWAVITA, shared her triumph over challenges and highlighted the role of Stanbic Incubator in her personal and professional growth.

Tharaia Ahmed, Director of Sales and Marketing at CFAO Mobility Tanzania, addressed challenges faced by women in the automotive industry, encouraging boldness and resilience while urging women to explore opportunities within the mobility sector.


The event concluded with a renewed sense of empowerment and determination among female entrepreneurs, armed with knowledge and inspiration shared by accomplished speakers. The collaborative effort of CFAO Mobility Tanzania and Stanbic Biashara Incubator exemplified a commitment to fostering a supportive environment for women in business on International Women’s Day.