From runway to getaway: The story of Tanzania’s travel trailblaizer

What you need to know:

  • From humble beginnings to international acclaim, Juldaelly's path to success is a testament to her unwavering passion and entrepreneurial spirit.  

In the realm of luxury travel and entertainment, Juldaelly Makundi stands as a trailblazer, reshaping Tanzania's tourism landscape one exclusive experience at a time. 

With a background in fashion as the co-founder of Luxe By Elle, her journey has been marked by dedication, innovation, and a relentless pursuit of excellence. 

From humble beginnings to international acclaim, Juldaelly's path to success is a testament to her unwavering passion and entrepreneurial spirit.  

Over the past seven years, she has curated exceptional experiences for discerning clientele, positioning Luxe By Elle as a premier luxury concierge travel agency in Tanzania. 

At the heart of Juldaelly's vision lies a commitment to providing personalised service that exceeds expectations.  

"Our job is to exceed their expectations so they can come back," she explains, emphasising the importance of listening to clients' wants and needs and delivering beyond their imaginations. 

The genesis of Luxe By Elle can be traced back to Juldaelly's personal interest in hosting friends and acquaintances.  

Recognising a gap in luxury customer service in 2016, she seized the opportunity to leverage her extensive network and expertise to create something truly exceptional.  

"I have been hosting my friends ever since I came back," she shares, reflecting on the journey that led to the establishment of Luxe By Elle. 

One of the defining moments in Juldaelly's career was securing Adekunle Gold as her first client. 

And over the years, her company has had the privilege of serving other entertainment acts, including Rema, Justine Skye, Pheelz, Usher, and many others. 

This milestone not only validated her vision but also set the stage for future collaborations with international celebrities and esteemed corporate entities such as the World Bank.  

From arranging luxury accommodations to organizing private jet charters and VIP event access, Juldaelly leaves no stone unturned in ensuring her clients' experiences are nothing short of extraordinary. 

However, navigating the world of luxury travel as a female entrepreneur has not been without its challenges.

Juldaelly acknowledges the pervasive gender norms that permeate the industry but remains undeterred in her mission to break barriers and challenge stereotypes.  

"I am breaking the norm where clients will not devalue you because you’re a woman," she asserts, highlighting the importance of perseverance and resilience in the face of adversity. 

Beyond merely serving music luminaries, Juldaelly envisions Luxe By Elle as a platform for anyone seeking opulent travel experiences.  

"It’s for anybody; it can be an artist, couples, corporate, or any of them," she elaborates, emphasising inclusivity and accessibility in luxury travel.

For aspiring entrepreneurs, Juldaelly offers sage advice gleaned from her own experiences. 

"Stick to who you are; always fight," she urges, underscoring the importance of authenticity, determination, and self-belief. 

She also emphasises the value of networking, collaboration, and staying true to one's core values and vision.

Looking towards the future, Juldaelly envisions Luxe By Elle not just as a purveyor of luxury experiences but also as a force for positive change within local communities. 

With a focus on fostering awareness and sustainable development, she remains steadfast in her commitment to redefining luxury travel in Tanzania and beyond.

Through Luxe By Elle, she has not only redefined luxury travel in Tanzania but also set a new standard for excellence in the entertainment industry. 

As she continues to chart new territories and push boundaries, Juldaelly remains an inspiration to aspiring entrepreneurs everywhere, proving that with vision, determination, and a willingness to defy convention, anything is possible.