Diamond had by June 2020 amassed what Kevin Meenan of YouTube Music Trends described as ‘mind blowing’ 3.6 million subscribers and 980 million views on his channel, about 80 per cent of the views coming from outside of Tanzania, with Kenya leading.
Globally, in the past 12 months, Kenya was the main hub driving Diamond’s YouTube streams, attracting over 136 million views, with 107 million views originating from Nairobi.
