What new digital portal means for horticultural business across Tanzania

Taha Innovation and Knowledge Management head Steven Mhiliwa introduces the HortMarket Portal in Arusha at the weekend. PHOTO | CORRESPONDENT

Arusha. Thousands of horticultural growers across Tanzania will soon sell their produce online through a newly developed web-based market portal designed to transform the country’s agricultural trade landscape.

For years, most horticultural farmers have struggled to access online markets, leaving them vulnerable to exploitation by middlemen.