It’s style versus taste at Smirnoff DJ search

Friday December 21 2018


By Paul Owere

There is a common belief that everyone can DJ (or says they can!) but when you’re hosting the party of the year, you need assurance that your DJ is going to fill the dance floor and not send the guests rushing for the exit.

For your party to be a guaranteed success, you need top quality entertainment and our roster is full of talented musicians who will play at your bar, Christmas party, fashion show or whatever reason you make up to have a party.

But as the festive season rolls out finding professional DJs is becoming an issue as many tend to depend on prerecorded material which they carry on their USB flash disks, something that many revellers don’t really appreciate.

In the wake of this lack of professionalism and a credible talent search, Serengeti Breweries Limited (SBL) launched a three-month campaign dubbed the ‘Smirnoff Ice Black DJ Search Season Three’.

According to organisers the search’s main aim is to build an emotional connection with the brewer’s target consumers who are always found at the party scene.

The scene of the launch was none other than Coco Beach in Dar es Salaam and the turn up was just as expected a large one as budding DJs showcased their skills driving the expectant audience into frenzy.

Speaking to the Beat Ester Raphael, the Brand and activation manager says the bond between quality music and beverages is one that is unbreakable and that is why they continue to facilitate such events.

“We believe that through this competition, SBL will offer thrilling moments for music lovers visiting bars while providing an ideal opportunity to unearth, promote and nurture talents in the world of music and DJs”, Esther says.

She says that after Dar es Salaam the competition is set to go to other regional towns and cities of Morogoro, Dodoma and Mwanza featuring a total of 80 DJs.

“There will be prize galore for winning DJs and the rewards will include DJ kits, laptops and controllers for the three finalists who will make the cut for the grand finale.

She added: We call upon all DJs, bar patrons and music lovers in those cities to participate in large numbers in this exciting competition so as to enjoy the pleasures of Tanzania’s music industry”, Ester summed up.

Salehe Karim was a reveller who attended the Coco Beach event and he believes that such events can sharpen one’ skills because it is based on the core principles of disc jockeying.

“A perfect DJ for an event, must meet specific needs and are open to interaction with guests. There’s nothing more destructive to a party atmosphere than seeing the DJ scrolling through their Facebook timeline, more interested in posting selfies of themselves,” he says.

According to Salehe who does some disc jockeying on a part time basis, there is no better feeling than seeing the dance floor full, playing tracks that will keeps the audience on their feet the whole night.

“This is where the training aspect comes into play, a good DJ must be able to study his audience and play just what they want,” he says.

Female DJs are not very many in the market today but Amina who despite not participating says she is into spinning the wheels of steel

“The open format (multi-genre) DJs allow for flexibility throughout their sets and won’t be restricted by just one genre, they’ll have something for everyone,” says the 24-year old.

The Smirnoff Black DJ search is set to continue into the first quarter of 2019 with many Djs keen at getting an opportunity to showcase their talent.