Stanbic Bank launches “Masta wa Miamala” to reward everyday transactions
From left, Avin Ngoo, Manager of Agency Banking, Irene Mutahibirwa, Entrenchment Manager, Emmanuel Mahodanga, Head of Personal Banking, and Shabani Mwenda, Acting Head of Personalization, during the launch of Stanbic Bank’s “Masta wa Miamala” campaign in Dar es Salaam
Dar es Salaam. Stanbic Bank Tanzania has launched an innovative campaign, Masta wa Miamala, to reward customers for everyday digital transactions such as paying school fees, fueling cars, shopping, or buying airtime.
The campaign, unveiled on September 23, is set to run for three months and aims to boost the use of Stanbic’s digital banking channels while encouraging financial inclusion.
The initiative covers Stanbic’s broad digital ecosystem, including Visa debit cards, ATMs, over 600 wakala agents, the Smart App, internet banking, and USSD 15029#. It targets not only active users but also dormant account holders, aiming to deepen digital adoption across Tanzania.
Under the campaign’s reward structure, customers stand to win cash prizes ranging from Sh25,000 to Sh100,000 based on transaction frequency and value. In addition, every qualifying transaction will earn instant bonuses of up to Sh300.
“Banking is at its best when it makes everyday life easier,” said Emmanuel Mahodanga, Head of Personal Banking at Stanbic Bank Tanzania. “Masta wa Miamala is our way of showing that digital banking is not just secure and convenient, but also rewarding. As we mark 30 years in Tanzania, this campaign reflects our commitment to walking with our clients and contributing to the nation’s growth story.”
Avin Ngoo, Manager of Agency Banking, highlighted the role of agents in expanding financial services to remote areas. “Through our agent network, Stanbic is breaking barriers of distance and cost. Every transaction, no matter how small, is a sign that our customers are part of the Stanbic family,” he said.
The campaign also leverages influencer engagement, with winners being surprised at everyday locations such as supermarkets and petrol stations. These moments will be shared across digital platforms to showcase the campaign’s impact and make banking a more interactive experience.
Shabani Mwenda, Acting Head of Personalization, said the campaign was designed with financial inclusion in mind. “Digital banking is not just about convenience, it is about inclusion. Whether through cards, our app, USSD, or internet banking, every transaction matters and strengthens Tanzania’s shift towards a safer and more transparent financial system.”
Irene Mutahibirwa, Manager of Entrenchment, stressed the safety and convenience of card transactions. “With every swipe, our customers move closer to a secure and digitally connected future,” she said.
The Masta wa Miamala campaign comes as Stanbic celebrates three decades of operations in Tanzania. It underscores the bank’s mission to support households, businesses, and communities while advancing a modern and inclusive financial sector.
